Wednesday, May 05, 2004

Financial Times, Watch it!

In the Financial Times weekend magazine.

Number of full pages of watch advertisements:

Rolex............................2
Breguet.........................1
Tagheuer.......................1
Panerai..........................1
Girard Perregaux............1
Dior..............................1
Cartier..........................3
Corum..........................1
Tiffany..........................3
Audemars Piguet............1
Chanel..........................1
Breitling........................2
Hermes.........................1
Patek Philippe.................1

TOTAL= 20 PAGES out of an 80 page magazine.

Is time important to the Financial Times reader?

How many watches can they wear at a time?

Have they nothing better to spend their money on?

Are the advertising agencies all out to lunch?

Are the watch companies making that much money?

Does all this give you confidence in the people that work in The City of London who have salaries over £100,000 a year?

Is this how to identify the money-grubbing Eurotrash who work in the City (as opposed to the other people from Europe who are lovely) who seem to account for over 30% of the working population there?

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